Packard was once a premier nameplate in the United States, mentioned in the same breath as Duesenberg, Cadillac, Pierce-Arrow, and Lincoln. The crown jewel for Packard was the Packard Factory, a 3.5 million square-foot complex sprawling across 35 acres.
In the years following World War II, the Packard Motor Car Company struggled to keep pace with the larger automakers that had been buying-up the smaller companies to form “the Big Three.” Those not part of the Big Three had to merge to stay competitive: Kaiser and Willys formed Kaiser-Willys, Nash and Hudson formed American Motors, and Packard joined forces with Studebaker. The experiment was short-lived, however, and Packard plunged into bankruptcy soon after.
The 1950’s were not kind to Packard; they went from being one of the premier car builders – outselling Cadillac up until 1950 – to complete bankruptcy.
In the years following World War II, the Packard Motor Car Company struggled to keep pace with the larger automakers that had been buying-up the smaller companies to form “the Big Three.” Those not part of the Big Three had to merge to stay competitive: Kaiser and Willys formed Kaiser-Willys, Nash and Hudson formed American Motors, and Packard joined forces with Studebaker. The experiment was short-lived, however, and Packard plunged into bankruptcy soon after.
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